Dec 15, 2021
Today I’m walking you through developing your marketing plan and I’m keeping it simple. It comes down to this: we’re going to plan when you are going to stay in touch and how you are going to stay in touch.
Let’s look at the whole year in advance and ask these 3 questions:
- Who is the audience you want to keep in touch with? Think of your database, maybe it’s your geographic farm, maybe it’s other agents.
- How often?
- What are the methods? And, it has to be a mix. Whenever I talk to new clients I ask, “How did you hear about me?” And, I love it when they say, “We see your name everywhere.”
You can still evaluate every quarter, but you’ll be so much more prepared for the year if you make a plan.
By the way, you can join the Empowering Women in Real Estate inner circle if you want someone to just plan all of this for you. Whether you are hearing this before or after Dec. 16th when the 2022 plan is debuted, I am here for you!
Find me on Instagram @karen.w.cooper
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